Sienna Soojeong Kang
Nursing • MBA • Clinical Education • Marketing • Sales Optimization • Business Development • Org. Development
Professional Experience
- LinkVital | Founder & Principal Consultant, 2025~Present
Lead global BD & makreting projects for MedTech companies
- i.SigNal | Founder & CEO, 2022~2024
Launched Cardea SOLO ECG monitoring patch, established sales networks in 10 countries
- Dreamtech | Head of Medical Device BU, 2019~2022
Developed the i.SigNal brand and secured exclusive JAPAC distribution rights for Cardiac Insight
- Hillrom | National Sales Manager, PSS/GSS, 2016~2019
Oversaw marketing and sales for ICU and operating theater equipment, forged strategic partnerships with major hospitals
- KAIST | Director at Center for Bio-Healthcare Innovation Policy, 2015~2016
Led public-private partnership projects and drove innovative initiatives
- Stryker | Marketing Manager, 2007~2009, 2011~2015
Managed marketing and sales for various medical devices, pivotal role in Korean branch
- D&J GEC | General Manager, 2009~2011
Established and managed the affiliate in the Philippines
- MEDICORE | Marketing Specialist, 2003~2004
Conducted product training and presentations in 15 countries in JAPAC, Europe, South America
Education
- MBA, GSIS, Yonsei University, 2007
- MBA(Exchange), Zicklin School of Business, City University of NY, 2006
- Bachelor's Degree, College of Nursing, Seoul National University, 2003
Awards & Credentials
- GM's Award, Stryker, 2015
- Academic Excellence Award, Yonsei University, 2007
- Registered Nurse License, MOHW, 2003
Publications
- If Disney Ran Your Hospital, 9 and 1/2 Things You Would Do Differently, Publication planner & Translator(Eng-Kor), 2009
Business partners say...
Working with Ms. Kang felt like collaborating with a trusted friend. Her charisma and unwavering support has made a world of difference. I was deeply inspired by her ability to build trust and foster strong partnerships while guiding us in establishing channels in Taiwan. Her deep insights into MedTech regulations and strategies for the local market proved invaluable to our development. Ms. Kang’s dedication and strategic vision have left a lasting impression on me and those who had the chance to work with her.
Joe Chin, Taiwan
Project consultant at Silverbell
My experience working with Ms. Kang was very pleasant. She's courteous and sincere. She understands how to accomplish business objectives, especially in working with a local distributor partner in the region.
Yohana Astrida Gumelar, Indonesia
President Director at PT. Nugra Karsera
Soojeong is the excellent leader for the team. Confidence, determination, integrity and good responsibility. She also has a creative thinking in the business including the problem solving.
Veerachai S., Thailand
GM at XVC
Soojeong demonstrates a depth of knowledge in her field that is truly impressive. What stands out most about Soojeong is her professionalism and the way she carries herself. She maintains a polished demeanor, which not only enhances her credibility but also fosters a positive and respectful working environment for everyone around her. My team look forward to working with her again.
Danny Soh, Malaysia
Managing Director at Continental Point
Colleagues say...
She delivers comprehensive market intelligence and strategic guidance tailored to each organization's unique needs, providing the critical insights and actionable solutions necessary for successful healthcare market expansion
Anthony Choi, South Korea
CEO at Sumex Co., Ltd.
She excels at building stakeholder alignment and driving organizational commitment to strategic initiatives. Through collaborative consultation, she expands leadership thinking and guides teams toward optimal market solutions. Her trusted advisory approach creates an environment where stakeholders feel confident sharing critical business insights. Working with her delivered exceptional value to our market positioning
H. Byun, South Korea
HR Manager at i.SigNal
She brings extensive healthcare market and clinical expertise with outstanding operational management capabilities. Her ability to provide both strategic market vision and tactical execution insights makes her invaluable for complex market entry initiatives
S. Park, South Korea
Business Director at TRM Korea Co., Ltd.
Once market objectives are defined, she drives initiatives forward decisively while developing comprehensive risk mitigation strategies for potential market challenges. She maintains meticulous attention to regulatory and operational details while ensuring rapid project progression and continuous performance optimization. Her ability to balance detailed execution with big-picture strategic thinking makes her an exceptional partner for complex market expansion projects—particularly for agile, fast-moving organizations seeking structured yet adaptive leadership